Enterprise chatbots have moved beyond novelty. Today, they’re key tools for improving onboarding, reinforcing training, delivering just-in-time support, and scaling coaching across large organizations. But while AI technology is more accessible than ever, a successful chatbot launch depends less on the tech itself and more on the planning that precedes it.

That’s where the right questions come in. Over years of implementing enterprise chatbots across industries, we’ve found that certain questions reliably uncover the insights needed for an effective, sustainable chatbot. This white paper shares those questions—and more importantly, explains why they matter—so you can approach your chatbot design process with clarity and confidence.