Training Admin by Day… Marketer by Necessity?

You got into L&D to help people grow—not to chase down clicks and craft email campaigns. But in today’s workplace, even the best training programs need a marketing boost to succeed.

That’s why we created the free step-by-step guide to marketing your training programs—built just for HR and L&D pros like you. Learn how to generate excitement, drive participation, and connect your employees with valuable skills they need.

Inside, you’ll learn how to:

• Lay a strong foundation by getting crystal clear on your audience, training goals, and how you’ll measure success—so every effort ties back to purpose and impact.
• Build a smart strategy with practical guidance on messaging, gaining stakeholder buy-in, planning your campaign timeline, and choosing the right communication channels.
• Put your plan into action with a repeatable marketing cycle that makes it easy to launch, promote, and refine your training programs—without the overwhelm.

Okay, maybe you didn’t sign up to be a full-time marketer—but learning just a few key strategies can help you connect people with the training that supports their success. And that’s how you build the kind of workplace you dreamed about when you first got into this field. 

Download our 101 Guide to Marketing Training Programs today!