Asking questions that already have answers. Asking for changes that you cannot implement. Failing to define choices. Mismatched response scales. These are just 4 of the 10 devastating errors that smother participation rates, annoys respondents, and renders your survey results meaningless. But so easy to avoid!

Download these 10 free lessons from the world's most-read survey guide: The Survey Playbook. Simply compare the illustrated examples with your own surveys, quizzes, assessments and evaluation forms to identify gaps. By addressing these common issues, you will get far higher response rates, more meaningful results, and you audience will look forward to answering your questions the next time you ask.