Developing Sellers in a Complex Clinical Environment
Rehearsal

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Case Studies
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Description

With highly technical products and a clinical sales approach, 3M needed to ensure that their more than 1,000 sales reps could deliver key messaging effectively. An integral part of their sales process involved reps having in-depth discussions with medical professionals that covered not only product knowledge, but also the supporting science and research. 

Download this case study to learn how 3M addressed this challenge and the results. 

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