You've probably heard the phrase, "The only certainty is change." We've all experienced change in some way, and organizations are no different.

Organizational change can come in a number of ways, whether in the form of leadership turnover, mergers or acquisitions, the introduction of new technology, natural disasters, or downsizing, just to name a few!

Change isn't necessarily a bad thing, but without the right planning and communication, it can leave organizations reeling. Poor planning can lead to loss of revenue, loss of clients, increased turnover, decreased engagement, or public relations disasters.

Part of planning for change should include a communication strategy. It's important to identify your stakeholders and address their questions or concerns before, during, and after the change. A lack of transparency can lead to the spread of false information, which can cause employees to leave or become disengaged in their work. By communicating honestly and openly, you can decrease their distress and empower them to face the future with confidence.

In today's day and age, it's not a question of if your organization will experience change, it's a question of when. By taking a proactive approach to change management with proper planning, your organization can find success in times of change!

In this eBook, you'll learn:

• The four Rs of change management
• Prompts for practicing a change communication strategy
• Action items for each of the phases of change