In 2013 TechSmith ran a study with 1900 participants to learn more about video viewer preferences and what attributes make for effective videos. During 2016, TechSmith conducted follow-up research to see how these views have changed over the last several years as video has become more prevalent and more widely used.

In addition to presenting the results of the research, practical ideas and tips will be given how to improve videos and overall engagement. For instance, what’s the role of humor? How do visuals impact learning? How important is high quality audio?

Corporate and educational videos can and need to be better. With the generational shift and more people using video on a much regular basis, the need to ensure that video content is meeting its mark is more important than ever. This session, will help attendees be better able to achieve their goals, while still creating engaging content.

Note: There are two gaps in the audio of this recording, one short, the other longer.  We are editing but making this version available for you while we do.

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Matthew Pierce is a video creator, podcast host, instructional designer, and loves to share his knowledge, experience, and expertise. As Learning & Video Ambassador for TechSmith, he hosts The Visual Lounge podcast, launched the TechSmith Academy, and launched the Camtasia Certification program. He also leads the Content Marketing team and has experience in Marketing, Training, Customer Education, Customer Support, and more. He's a speaker and contributor to learning and development, customer education, and marketing events and conferences.