Surveys and questionnaires are common instrument used to collect data of all types. Whether evaluating a training program or assessing organizational climate, self-administered surveys are a tool with which we must contend. This webcast presents the four basic, but critical, challenges that can make or break a successful survey project. Upon completion of this session, you will be able to
 

• Determine the best approach for giving all potential respondents an opportunity to respond
• Determine when to sample versus surveying the entire population
• Calculate the sample size given the size of the population
• Calculate the appropriate number of responses required, given the size of your target group
• Improve the accuracy of responses by following the tips provided for asking the right questions the right way

Patti P. Phillips, Ph.D., is the co-founder and CEO of ROI Institute, Inc., a US-based consulting firm that serves for-profit, not-for-profit, government, and non-governmental organizations in 70 countries as they build capability in measurement, evaluation, and human capital analytics using the ROI Methodology®. An internationally recognized leader in measurement and analytics, her expertise is documented in more than 50 published books and business journals.

Patti, along with her business partner and husband, Jack Phillips, received the 2024 Thought Leader Award from the Association of Learning Providers. They also received the 2022 Association for Talent Development Thought Leader Award and the 2019 Center for Talent Reporting Distinguished Contributor Award. In 2019, she was named among the top 50 coaches globally by the Thinkers50 organization and named a finalist for the Marshall Goldsmith Distinguished Achievement Award for Coaching.

Patti serves as the Chair of the International Federation of Training and Development Organization, Chair of the Institute for Corporate Productivity People Analytics Board; Senior Adviser for The Conference Board; and board member of the International Society for Performance Improvement.