Cultivating a Training Project Sponsor


Lou russell headshot photo.jpg 2020 06 25 10 20 08
L & D Expert, RussellMartin & Assoc.
Webinar Recording Details
  • Category
  • Date and Time
    Thu, Apr 14, 2016 at 10AM Pacific / 1PM Eastern
  • Duration
    1 Hour
  • Cost
    $0 (Free)
  • Want Access?
    Register to view the recording.


The Project Sponsor’s role on a  project is the single most critical predictor of project success. That said, many if not most Project Sponsors have no idea what they are supposed to be doing. Imagine Captain Pickard from Star Trek – “Make it so!” That’s the extent of the contribution for most organizational Sponsors. It’s up to you as the Project Manager to cultivate the Project Sponsor.  For you project to be successful, you must make sure the Project Sponsor is successful.

In this webinar, Lou will share with you research and strategies that will help you influence up. After attending, you’ll be able to:

  • Leverage the fact that Trust is Bi-directional and grow both ends
  • Identify and implement critical pre-requisites prior to cultivating your Sponsor
  • Clarify and build a strong knowledge of what a Project Sponsor expects and needs from both a business and personal position
  • Clarify and build a strong base with knowledge of what strengths and blind spots you bring to the relationship

As always, you will learn, share, draw, comment, laugh and grow.  Join Lou on 4/14 for this brand new topic.

About Lou Russell

Lou Russell is the CEO/Queen of RMA, an executive consultant, speaker, and author whose passion is to create growth in companies by guiding the growth of their people. In her speaking, training, and writing, Lou draws on 30 years of experience helping organizations achieve their full potential. She inspires improvement in leadership, project management, and individual learning. 
Lou is the author of seven popular and practical books: IT Leadership Alchemy, The Accelerated Learning Fieldbook, Training Triage, Leadership Training, Project Management for Trainers, 10 Steps to Successful Project Management and Managing Projects. As a sought-after international speaker, Lou blends her humorous stories with her on-the-ground experience to speak to the real problems of the people in the room. Encouraged by Lou’s upbeat and practical style, every learner leaves with new enthusiasm and tools to improve their bottom line. 
You will be moving, laughing, participating, inspired and challenged. Most importantly to Lou, you will learn.

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