How To Guarantee that Creativity and Innovation Flows Year Round in Your Organization


CEO, Creativity International
Webinar Recording Details



Based on empirical research, Dr. Robert Epstein, one of the world's leading experts on creativity and innovation, will summarize 10 practical techniques for spurring creativity and innovation in an organization on an ongoing basis, such as using a "shifting" technique for teams and making sure that all assignments and goals are stated in an "open-ended" fashion.

He stresses the importance of "embedding" such techniques into the policies and procedures of an organization and of establishing an "innovation net" to evaluate suggestions as they occur.

Key learning objectives:
  • To learn specific and measurable competencies for boosting creativity and innovation in an organization
  • To learn the concept of "embedding" - that is, altering policies and procedures so that creativity and innovation flow on an ongoing basis
  • To learn specific ways to make creativity and innovation flow at a higher rate during times of crisis
  • To learn specific techniques for using creativity and innovation to produce new revenues and cut costs non-invasively

About Robert Epstein

A Ph.D of Harvard University, Dr. Robert Epstein is the former editor-in-chief of PSYCHOLOGY TODAY, the author of 15 books, and one of America's most distinguished research psychologists. He is one of the world's leading experts on creativity and innovation, and his books on this subject include fun games and exercises that boost creative expression. Dr Epstein has spoken on creativity at the Chautauqua Institution (audience of 3,000) and the National Invention Center, as well as at major companies such as Bayer, Sony, Proctor and Gamble, and Nestle. His research and practical techniques for boosting creativity and innovation have been featured on CNBC ("The Big Idea, with Donny Deutsch") and in magazines and newspapers around the world. Dr. Epstein has taught "Innovation and Leadership" at the Rady School of Management at the University of California and is the CEO of a consulting and training company called Creativity International.

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