The Barefoot Spirit:
Engage and Empower Your People to Ignite Sales
Date and TimeThu, Feb 25, 2016 at 10AM Pacific / 1PM Eastern
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What happens when you fit every employee in your company into one of two divisions: sales or sales support? Suddenly, everyone knows his or her “real” job is to create customer and coworker experiences that drive sales. This shift in perception will drive every decision your employees make. Michael Houlihan and Bonnie Harvey built the iconic Barefoot Wine (a top global brand) using this simple business structure.
In this presentation, they’ll reveal their secrets, including:
1. Why a sales-focused culture produces the kind of results that foster and sustain customer loyalty
2. How to spot the entrepreneurial spirit and DNA in every applicant
3. How to orient all new employees toward sales on day one
4. How to enforce the sales support relationship with sales through:
•“Know-the-need,” not “need-to-know”
•Leader/employee relationships based on permission, acknowledgment, and validation
Attendees will receive a free PDF of key chapters from their new book, The Entrepreneurial Culture, 23 Ways to Engage and Empower Your People.
About Michael Houlihan
Michael Houlihan is the Co-Founder of Barefoot Wines and coauthor of The New York Times Bestseller, The Barefoot Spirit. He is a serial entrepreneur, industry reformer, and brand builder and helps small and big businesses build their brands and achieve profitability.
As a keynote speaker, author and consultant to Fortune 500s, conferences and corporations alike, Michael focuses on the proven business, equity and entrepreneurship principles he learned growing the Barefoot Wine brand. Starting in a laundry room, he used out-of-the-box thinking, pay-for-performance, positive culture, channel distribution management, and worthy cause marketing to bootstrap a novelty brand to a national and international icon. Michael earned the industry's top awards, including Trend Setter, Fast Track Growth Brand and Hot Brand awards for sales and growth. He is also the recipient of the 2014 Distinguished Entrepreneur Speaker Award from the Turner School of Entrepreneurship and Innovation at Bradley University and the Distinguished Alumni Award from California State University, Long Beach.
Michael is a popular guest on radio & television as an entrepreneurship thought leader, and has contributed to 100s of business articles online and in print. He coauthored the new book The Entrepreneurial Culture, 23 Ways to Engage and Empower Your People, and co-hosts along with Bonnie Harvey (Co-Founder of Barefoot Wines), the much-anticipated online course Spend Less-Monetize Faster with the Entrepreneur's GPS TM.
About Bonnie Harvey