Becoming An Agile Instructional Designer


VP, Training & Marketing, Allen Interactions
Webinar Recording Details



You see potential in good design. You can change behavior, drive results, decrease errors, and improve learner engagement. But, even the best designs are jeopardized if the process lacks the ability to support them. A great learning design driven by a flawed process can create havoc, such as:

  • Missed milestones
  • Unnecessary burden on SME's and reviewers
  • Scope -creep
  • Unengaged learners


In this webinar, Richard Sites will introduce Successive Approximation Model (SAM). Discover the power of using an iterative, agile-like process for the creation of quality instructional design and development learner-centric experiences and why the agile advantages that SAM offers can mitigate common learning development pain points.

Learn how this agile process can help instructional designers:

  • Manage client expectations and content development
  • Bring focus to designing performance-focused interactions
  • Minimize the risk of delay and endless revisions 

About Richard Sites

Richard Sites leads custom learning development and SAM process outreach at Allen Interactions.

Dr. Sites is the Vice President of Training & Marketing at Allen Interactions, where he leads the strategic vision of their custom development learning services, training and outreach, and authoring system, ZebraZapps. He also oversees the promotion of the advanced design and development approaches created by Michael Allen which include the CCAF Design Model and the Successive Approximation Model (SAM) process for iterative, collaborative development.

Richard has more than 20 years of experience designing and delivering learning solutions to support improved workplace performance for many Fortune 500 companies in both academia and private industry sectors. He travels the country speaking to groups and organizations on the value of SAM, the importance and power of engaging, performance-changing learning experiences and other topics related to the design and development of high-quality training. Richard is the coauthor of two ATD published books including Leaving ADDIE for SAM: An Agile Model for Developing the Best Learning Experiences and The Leaving ADDIE for SAM Field Guide. He holds a doctorate of education from the University of West Florida along with a masters of education and a bachelor of business administration. He is also a frequent blogger on the e-Learning Leadership Blog.

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