In "We Invested in AI. Now What?", Joe Leslie and Markus Bernhardt looked at why AI adoption stalls: drafts get faster while reviews and sign-offs stay the same, and the people who know the work best are often ahead of the program. This session picks up from there.

Once you know where your experts and your bottlenecks are, what comes next? Joe and Markus walk through how to turn that picture into fluency, role by role: choosing the first tasks to work on, helping people learn inside the work rather than around it, and keeping them fluent as the approved tools change underneath them. You'll leave with practical next steps to start with your own teams.

Joe Leslie is VP of Global AI Learning and Development at Golin, where he has driven AI adoption from 15% to over 90% across a 1,700-person global agency in under 18 months. With two decades of L&D experience across three continents, including leading AI upskilling for 115,000 employees at Publicis Groupe, he is one of the most experienced AI learning practitioners working in communications today.

Markus Bernhardt, Ph.D., is Principal of Endeavor Intelligence, an independent research and advisory practice focused on AI strategy and organizational transformation. He advises enterprise leaders and technology vendors globally, maintaining independence from both. He has published over sixty articles on the subject and speaks at industry events across four continents.