A borinar is a webinar that's boring. Your sales team has run one. Your training team has run one. Your prospects have left one. Your learners have multi-tasked through one.

The problem isn't the people running them. It's the design — and most senior leaders have inherited a format that was already broken.

Whether your team is running pipeline webinars for prospects or learning sessions for employees, the failure mode is the same: a talking head, a deck, two polls, and a Q&A at the end if there's time. That format produces drop-off, low retention, and the quiet suspicion that no one was really there.

The fix starts with one discipline: if a webinar isn't creating a moment of engagement every five minutes, it's losing the room. Not metaphorically — literally. Attention leaves and doesn't come back.

In this session, you'll see what that engagement discipline looks like in practice — for sales webinars that convert, and training webinars that actually transfer learning. You'll walk away with a framework your teams can apply immediately: which question types work at which moments, how to design for an audience that's been conditioned to multitask, and how to tell in real time whether your room is still with you.

This isn't just a session for the person running webinars. It's for the leader who decides how their organization shows up on screen.

Lux Narayan is the founder of StreamAlive, Zoom’s #1 AI, Education, and Employee Engagement app among 3,000+ marketplace apps. His TED main-stage talk on lessons from obituaries has been watched over 2 million times. He is the Amazon bestselling author of Name Place Animal Thing and once survived performing a five-minute set at New York’s Comedy Cellar.