Make your case without making it a confrontation. Whether you’re negotiating a training budget, project scope, a campaign deadline, a promotion, or closing a sale, this webinar focuses on the speaking choices you can control. David Goldberg explores how to read the room, choose purposeful wording, use your voice strategically, and align your presence with your message. Through practical examples and contrasting deliveries, you’ll explore ways to ask better questions, respond to pushback, and hold your ground without shutting down the conversation. Leave with speaking tactics that help you pursue your goals while preserving working relationships.

Session objectives: 

• Apply negotiation tactics to advocate for raises and promotion opportunities.
• Connect everyday negotiations in training, sales, and marketing with practical choices in wording, vocal delivery, and presence.
• Demonstrate ways to communicate value, explore differences, and respond to resistance without unnecessary confrontation or premature concessions.
• Give you an adaptable approach for preparing and navigating your next negotiation.

Topics covered

• Prepare your opening
• Read the room before you respond
• Choose words that keep the conversation open
• Use your voice with intention
• Make your presence support your position
• Handle pushback without giving away your position
• Close with clarity

Learning objectives/outcomes

By the end of the webinar, participants will be able to:

• Read and check: Identify a verbal or nonverbal cue in a negotiation example and formulate a question to check what it means.
• Reframe a response: Rewrite a defensive or confrontational statement as a clear request, question, or boundary.
• Adjust vocal delivery: Select changes in pace, emphasis, tone, or pausing to support the intent of a negotiation message.
• Align presence and message: Identify a mismatch between words and visible behavior, and choose an adjustment appropriate to the situation.
• Plan a purposeful response: Draft a response to a common objection that acknowledges the concern, communicates a position, and proposes a next step.

Practical takeaways

• A four-part speaking check: What am I noticing? What will I say? How will I say it? What will my presence communicate?
• Adaptable language for opening a negotiation, clarifying an objection, stating a boundary, and confirming next steps.
• One specific speaking adjustment to practice before the next high-stakes conversation.

David Goldberg has assessed, coached, and trained over 10,000 trainers, entrepreneurs, salespeople, and performers of all kinds for nearly 40 years. His specialty is dissecting speaking patterns and providing hyper-specific adjustments to take any speaker from good to great, from how to wow, from meh to mesmerizing.