Leverage Video to Create High-Converting Sales Proposals
Date and TimeFri, Jul 17, 2015 at 10AM Pacific / 1PM Eastern
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The standard, oral sales proposal is dead. Salespeople know it, and they’re increasingly turning to different presentation approaches as a result. But no matter the platform, it’s easy to forget that the content you develop isn’t just about you – it’s about your audience…their pain points, requests, questions, you name it. We know that prospects who receive tailored content are 40 percent more willing to buy. So, how can you develop a personalized proposal that will make every client feel like a big deal?
If you’re serious about getting (and keeping!) business, the answer is video. Video proposals are a way to pull potential clients into your office – even if just for a few minutes – all from the comfort of their own chair. And it’s as easy as pressing record. Don’t be worried about saying too much or saying too little. With video, you can control the message from start to stop so each influencer receives the right message.
In this session, hear from two seasoned sales professionals about how they leverage video to increase close rates and communicate more effectively with prospects and internal stakeholders. Key takeaways include:
- The what, how and where of the current sales process
- Ways to implement video/visuals in your campaigns
- Sales video best practices
About Troy Stein
About Chad Riddersen
Chad Riddersen is the owner of Deviate Labs, a boutique "growth hacking" consulting agency. Prior to founding Deviate Labs, Chad worked at Deloitte and as a digital media investment banker where he helped: Qik raise $6 million before being acquired by Skype; Sometrics get acquired by American Express for $30 million; and LegalZoom (LGZ) raise $67 million before its IPO.
Chad currently runs digital marketing and customer acquisition for a number of companies from Shark Tank. His clients include Lollaland (manufacturer of baby products), Kitchen Safe (manufacturer of a time-locking container for food), Talbott Teas (manufacturer of high-end tea blends that was acquired by Jamba Juice), Eco Nuts (manufacturer of organic cleaning products), and several others.