Video is a powerful tool for learning, but how do you ensure it's effective and engaging? Recent research on viewer preferences challenges common assumptions about video length, content structure, and engagement strategies. While microlearning dominates industry conversations, data shows that context plays a critical role in determining the ideal video format.

In this session, we'll break down key findings on video effectiveness, exploring how elements like pacing, visuals, and audio impact learner engagement. You'll gain actionable insights to create better learning videos—whether they stand alone or support broader instructional strategies. Through interactive discussions, real-world examples, and practical takeaways, you'll leave with a clear framework for making informed, research-backed decisions about video in your learning programs.

In this session or workshop, attendees will learn:

• Identify and apply best practices for creating effective instructional videos.
• Define and understand video elements that maintain viewer interest and retention.
• Analyze viewer preference trends and how they may adjust video content and audience engagement.

 

Matthew Pierce is a video creator, podcast host, instructional designer, and loves to share his knowledge, experience, and expertise. As Learning & Video Ambassador for TechSmith, he hosts The Visual Lounge podcast, launched the TechSmith Academy, and launched the Camtasia Certification program. He also leads the Content Marketing team and has experience in Marketing, Training, Customer Education, Customer Support, and more. He's a speaker and contributor to learning and development, customer education, and marketing events and conferences.