How do you protect your brand when you don’t own the front line?

In a world of distributed workforces, franchise models, and a rapidly shifting learner demographic, traditional L&D is hitting a wall. If your training feels like a "corporate mandate" rather than a "performance tool," you aren't just losing engagement—you’re losing your competitive edge.

Join us for an unfiltered look at how Red Roof, a hospitality giant with over 700 properties, overcame the "Invisible Barriers" of the franchise model to win over their most skeptical audience: Gen Z and Millennial frontline workers.

We’re moving beyond the theory of microlearning to show you the actual blueprint for success. Whether you’re managing a lean team in a global corporation or trying to influence independent owners, this session will challenge the way you think about speed, scale, and the psychology of the modern learner.
It’s time to trade "Death by PowerPoint" for "Learning at the Speed of Change." Are you ready to bridge the gap? Join Brenna J. Worl, Director of Training, Red Roof, and Kevin Adams, Senior Vice-President, Client Growth and Success, ELB Learning, for a candid conversation on bridging the gap between corporate vision and frontline reality.

Key Takeaways

• Mastering the Art of "Selling" Training: Learn how to overcome adoption friction by creating high-value, low-time-commitment content that managers and owners actually want to deploy.
• Cracking the Gen Z Code: Discover how to pivot from "dated corporate compliance" to "authentic snackable content" that resonates with a digital-native workforce.
• Doing More with Less (The Lean L&D Playbook): Strategies to eliminate development bottlenecks and move from "need" to "live" in days, ensuring your training keeps pace with a high-turnover environment.

 

Kevin Adams is Senior Vice President of Growth and Client Success at ELB Learning, where he leads teams across Client Success and Product Growth to drive retention and long-term customer value aligned to business outcomes. Based in Chicago, Kevin brings more than 20 years of experience working with organizations ranging from high-growth startups to Fortune 1000 companies. His career has focused on building and leading teams, developing practical go-to-market strategies, and helping companies scale in a way that balances growth with strong customer relationships.

Brenna J. Worl is a seasoned hospitality leader with over 25 years of experience in operations, training, and franchise performance. As Director of Training at Red Roof, she leads initiatives that strengthen workforce capability and drive training consistency across a large franchise network and corporate staff. Brenna began her career in operations, including serving as VP of Operations at Lees Inns, before spending over a decade at Choice Hotels International as a Brand Performance Consultant. She later joined Red Roof as a Field Trainer, building deep expertise in frontline training and development. She also served as Franchise Operations Director, supporting brand standards, field performance, and owner success.

Known for her practical, hands-on approach, Brenna focuses on equipping teams with the skills and standards needed to deliver consistent guest experiences and strong business results.