The session is for both internal and external trainers and consultants. This session walks you through the process of differentiating what you do from the value you bring. Using a business canvas you will be asked to draft your plan for promoting your work including your market differentiators. You will see examples of well formed and less well form value statements. You will leave with rules and tips for describing why clients should hire you.  

Judith Hale, Ph.D., CPT, CFT, AIM, and ibstpi Fellow is a regular speaker at Training’s conferences.  She has worked in the public and private sectors across all industries specializing in performance improvement, certification, and assessment for more than 45 years.  She is also one of the more prolific writers and well-known consultants in the field.  Her books include her newest The Performance Improvement Facilitator Playbook, the award-winning Performance-Based Certification, 2nd ED and The School Improvement Specialist Field Guide, as well as the popular Performance Consultant’s Fieldbook 2nd ED, Performance-Based Evaluation, Performance-Based Management, and Outsourcing Training and Development.
    
She guides clients on how to be good stewards in the use of AI when leveraging it to develop training, instructional tactics, tests, and performance support tools.  She offers certificates in testing, data gathering, psychometrics, and school improvement.  To learn more about the Certified Performance Improvement Facilitator, visit www.TIFPI.org