Your learners have needs, and your SMEs have knowledge and experience. But do those two things always line up? When creating learning content, SMEs with the best intentions can end up creating content that’s long on information, short on practical application, and wrapped up in a bullet-point PowerPoint bow. The next thing you know, your learners are going to YouTube to find what they need instead.

In this session, you’ll learn five key strategies for working more effectively with subject-matter experts to create content that sticks. You’ll gain practical insights, tips, and resources for making the most of your SME’s expertise and for harnessing that power in a productive and helpful way. You’ll walk away better able to move your online content from simply conveying information to helping your learners solve the real problems they face every day.

Amy Morrisey is the president of Artisan Learning, a custom-designed learning firm. As president, she stays focused on maintaining the high standards their clients have grown to expect. Before working with Artisan, Amy spent 17 years in corporate training and development predominantly teaching advocacy and leadership development. In addition, she coached teams and executives. She is a past board member of ATD Detroit. When she can, Amy loves to go all in on designing meaningful and actionable learning experiences.

Annie Schmitt, MSIDT, is a Lead Instructional Designer at Artisan Learning. She enjoys the opportunity to be curious when collaborating with SMEs from many different fields in order to transform their expert knowledge into actionable practice for learners. Prior to joining Artisan, Annie worked for more than 12 years developing and delivering custom training in edtech, higher education, arts education, and the nonprofit sector. Annie likes to geek out about the client discovery process, behavior change, and visual design for learning.