You’ll learn about one trade association’s award-winning initiative to develop cradle-to-grave training for a critical role in the trades. You’ll learn about the high-level discussions that led to the initiative’s first phase, targeting frontline workers in their first 90 days on the job, and explore samples from the finished course.

More importantly, you’ll walk through the framework used to identify the business drivers that shaped this initiative: moving from a list of academic topics to an engaging program that targeted the most pressing workforce challenges. 

You’ll come away better prepared to have conversations with key stakeholders and to design initiatives that do more than just teach—that have the potential to transform a workforce.

Diane Elkins is the co-founder of Artisan Learning, a custom learning design company. She has built a reputation as a national e-learning expert by being a frequent speaker at major industry events such as ATD, The Learning Guild, Training Magazine, and ASAE. She is also the co-author of the popular E-Learning Uncovered book series as well as E-Learning Fundamentals: A Practical Guide from ATD Press. She is the Past Chair of the Professional Development Advisory Council for the American Society of Association Executives and a founding board member of Inspire Accessibility, a consortium of learning providers looking to champion accessibility in the e-learning industry.

Jill Marshall is an award-winning learning architect. She began her career teaching in the college classroom and then transitioned to designing workplace training with companies, including Norfolk Southern, McKinsey and Company, and Artisan Learning. She currently is a freelance consultant and instructional designer, and she enjoys collaborating with clients to transform industries with creative solutions for job performance challenges.