You’ll learn about one trade association’s award-winning initiative to develop cradle-to-grave training for a critical role in the trades. You’ll learn about the high-level discussions that led to the initiative’s first phase, targeting frontline workers in their first 90 days on the job, and explore samples from the finished course.

More importantly, you’ll walk through the framework used to identify the business drivers that shaped this initiative: moving from a list of academic topics to an engaging program that targeted the most pressing workforce challenges. 

You’ll come away better prepared to have conversations with key stakeholders and to design initiatives that do more than just teach—that have the potential to transform a workforce.

Diane Elkins is the co-founder of Artisan Learning, a custom learning design company. She has built a reputation as a national e-learning expert by being a frequent speaker at major industry events such as ATD, The Learning Guild, Training Magazine, and ASAE. She is also the co-author of the popular E-Learning Uncovered book series as well as E-Learning Fundamentals: A Practical Guide from ATD Press. She is the Past Chair of the Professional Development Advisory Council for the American Society of Association Executives and a founding board member of Inspire Accessibility, a consortium of learning providers looking to champion accessibility in the e-learning industry.

Jill Marshall boasts 10+ years as an innovative learning designer, teaching and designing instructor-led and digital curricula for universities and businesses. Jill is a clear and effective communicator, superior analyst and writer, with numerous publications in top-tier journals. She has a wealth of experience synthesizing complex ideas into plain, intriguing language. Jill is an organized and efficient strategist and project manager. She has launched new learning programs at a Tier 1 university, Fortune 500 company, and an elite consulting firm. As a seasoned analyst, she has evaluated ROI of existing programs, learned technology and subject matter to facilitate and achieve project goals for all stakeholders.