In unpredictable times, most sales training falls flat—not because the content is ineffective, but because it doesn’t equip your team to act decisively amid chaos. When uncertainty dominates the headlines, your team needs more than just motivation—they need clarity, confidence, and tools that work. Without this, revenue shrinks, opportunities disappear, and your team slips into irrelevance.
 
The right sales training doesn’t just inform, it transforms. It turns hesitation into momentum and confusion into strategy. It ensures your team goes from: Forgettable to Impactful: Sellers shift from data dumping to strategic, consultative conversations that matter. They stop guessing and start delivering consistent value, even when buyers are unsure themselves.

Ordinary to Extraordinary: Your team becomes the calm in the storm—trusted advisors who rise above the noise. No longer competing on price, they win trust, influence decisions, and earn loyalty.

Stagnation to Breakthrough: When everything feels stuck, your team leverages proven frameworks used by elite performers. Small, steady actions compound into major breakthroughs—regardless of external conditions.

Register today to empower your people with the mindsets, skillsets, and toolsets to sell with purpose and precision in uncertain times.

 

Jeff has over 30 years of business experience and began his work with FranklinCovey over 17 years ago. Jeff has a very practical and engaging style and an intense passion for helping his clients succeed.

Jeff has deep expertise in FranklinCovey’s Helping Client’s Succeed and 4 Disciplines of Execution sales and organizational execution performance solutions. He has clients across a wide range of industries including IT services, hardware/software technology, communications, financial systems, professional services, hospitality, retail, distribution, manufacturing control systems, and IT/aerospace/defense government contracting.

Jeff’s previous experience also includes growing retail, online, and distribution revenue for a networking technology company from $10 million to over $250 million and launching sales for a GPS monitoring technology company. Jeff also led the global sales and marketing introduction of world’s first “video banking” remote transaction processing solution leading to the firm’s acquisition by NCR.

Jeff has been privileged to work with many leading organizations including Avanade, BMC, CA, Dell, Fiserv, FRHI/Accor, GE, Hitachi Consulting, Invensys, JDA, NetApp, Northrop Grumman, Sabre, Schneider-Electric, Visa International, and VWR.

Jeff lives in Utah and enjoys skiing, mountain biking, hiking, and boating with his family in the beautiful Rocky Mountains.