Ever wonder why there are so many ads on television? They’re there because they work. Advertisers use entertainment techniques to deliver three goals: capture attention, maintain interest, and move viewers to favorable action. Hum. It sounds kind of like what the goals of a training program should be. In a different, physical realm, one visionary applied this formula and achieved amazing success: Walt Disney. His Disneyland theme park design is a master class in motivating people to notice, experience, and react to their surroundings. It worked for Disneyland. It can work for the learning room, too.

Based on his hugely popular session at Training 2025, Disney expert and lifelong entertainer Lenn Millbower pulls back the curtain on those show biz secrets. Using his lauded Learnertainment® techniques, he’ll demonstrate the methods advertisers, entertainers, and Walt Disney apply to capture and maintain learner interest and achieve incredible results. Demonstrating the techniques of emotional engagement, three-act movie structure, staging, visual attention grabbers, and music, Lenn will show you how to design and deliver entertaining learning events that keep participants awake so the learning can take hold. So, places, please. Get ready to deliver learning your learners will laud and achieve results your leaders will love.
 

• The connection between advertising, entertainment, and learning so you can pixie-dust your learning objectives with messages that matter to their learners
• How Walt’s theme parks draw people into the experience and how to apply those techniques to capture learner attention and maintain their focus
• Walt Disney’s approach to making a message so memorable that the meaning sticks for years afterward so you can create magical memories for your learners
• How to apply those techniques to your presentations, trainings, and instructional designs and keep your attendees awake so the learning can take

Lenn Millbower, the Mouse Man™ and former Disney training leader and entertainment expert is the author of The Santa System: Ten Leader Lessons from the North Pole. In that analogy case study of Santa’s North Pole workshop, Lenn shares Santa’s methods for creating an extraordinary organization. At the North Pole, Lenn discovered a workshop driven by emotional purpose, outstanding leadership, and a continuous improvement focus. He also learned some fun facts, including the real story of Santa, Mrs. Claus, and Rudolph the Red Nosed Reindeer. Learn Santa’s secrets and you’ll love your success.