Intentionally integrating branding, theming and cultural activities into your training’s design can lead to remarkable results – More authentic narratives, more engaged participants, and more cohesive and elevated experiences.

Join us as we explore how brand and culture can play a vital role in the success of your next, high-profile training or corporate meeting. We’ll take you through a systematic approach of applying brand and culture at every step of the process including:

• Exploring outcomes and goals from the start
• Developing your theme
• Designing your agenda and materials
• Crafting your pre- and post-training communications
• Building in learning reinforcement actions and activities

We’ll be utilizing examples from our work with global organizations on both live and digital training experiences and marketing events, to give you practical applications. Our goal, make sure your next crucial training resonates as a true expression of your brand and culture.

As the Co-founder of Brella Productions—a women-owned corporate event optimization agency—Bernadette has helped business leaders achieve their learning and training goals for more than 30 years. She leverages her background in digital media production and years of organizational experience to create transformative, immersive learning experiences. Through Brella, she has developed a unique blend of event production, visual and instructional design, and digital technology to drive exceptional learning and training outcomes. Her current focus is on optimizing audience engagement for in-person, hybrid, and virtual events from national sales meetings to onboardings to leadership trainings. She has presented at Training Magazine conferences and webinars. She is excited to share her new insights.

For more than two decades, David Less has focused on translating strategic goals into creative presentations for maximum audience engagement. From building tension to hold audiences on National Geographic documentaries to creating emotional connections for greater learning retention at international corporate meetings, David is always guided by a respect for the audience to achieve business goals.

A Co-founder of event optimization agency Brella Productions, Mark delivers high-impact meeting and event experiences for business leaders around the globe. He draws on his theater and film background to anchor his clients’ projects to compelling stories that support their business goals. His focus on engagement and participation allows him to provide exceptional value for Brella’s clients, while his skillful resource management ensures a smooth, worry-free experience for event hosts and audiences alike. Mark has shared his insights and expertise through industry conferences, webinars, and video interviews.

For over 15 years, Mark has helped clients tackle their toughest eLearning and training challenges. From teaching convenience store new hires to make sandwiches to testing electricians on their safety skills to prepping researchers for contributing to a clinical trial study, Mark has amassed a wealth of knowledge and expertise in getting adult learners to engage in the learning experience and not just "Click Next."