Why do some customer testimonials spark immediate interest while others fade into the background? When designed effectively, testimonials can build trust, evoke emotion, and impact decision-making.

Join Dr. Carmen Simon, Chief Science Officer at Corporate Visions and founder of Enhancive, for a session backed by her groundbreaking neuroscience research. You'll learn 10 essential guidelines for creating customer testimonials that leave a lasting impression. 

Join us to learn about: 

• Structuring testimonials to convince your audience to view them 
• The role of emotion in creating audience connection—and how even negative emotion can be a positive tool 
• The surprising impact of sensory elements, contrast, and cognitive effort on your audiences’ attention and memory while they view testimonials

Through real-world examples, interactive insights, and actionable takeaways, you’ll discover how to transform testimonials into a persuasive tool.

Dr. Carmen Simon is a cognitive neuroscientist and the founder of Enhancive, an agency that helps organizations use neuroscience to create content that impacts customers’ memory and decisions. Her most popular books on attention and memory are Impossible to Ignore and Made You Look.

You can access some of her practical guidelines at memorable.locals.com.