There’s no shortage of advice on how to design content that captures attention and sticks in memory—but how much of it is actually backed by brain science? Dr. Carmen Simon is a cognitive neuroscientist who studies exactly what kind of information resonates and is remembered by business audiences. 

In this session, prepare to have a lot of conventional wisdom shattered as Dr. Simon explores how repetition, emotion, complexity, imagery, and so much more influence the effect our content and presentations have on our audience’s attention and memory.

Specifically, in this session, you will learn practical guidelines related to:

• The flaw in a widely used communication technique that promises clarity but in fact leads to disengagement and forgettable content
• Why the real problem isn’t attention span—it’s something far more telling
• How a well-intended design habit when using metaphors may actually be making your message less memorable.
• Why simplifying slides might have the opposite effect of what we think it does

Dr. Carmen Simon is a cognitive neuroscientist and the founder of Enhancive, an agency that helps organizations use neuroscience to create content that impacts customers’ memory and decisions. Her most popular books on attention and memory are Impossible to Ignore and Made You Look.

You can access some of her practical guidelines at memorable.locals.com.