With the need to change behavior and ignite action, how can you ensure your learners remember your message? Try looking to a field that does this well: marketing. If advertising messages can get people to recall information and even purchase items they don't need, how can you use these marketing techniques to change behavior and ignite action amongst your learners?

In this interactive session you’ll learn the four key techniques that marketers use to make their messages stick. You’ll explore the role of message visuals, drama, emotions and compelling text. You’ll examine both marketing and training examples in order to apply the concepts to your own L&D projects.

Danielle Wallace and her team at Beyond the Sky: Custom Learning specialize in truly effective learning solutions. As the chief learning strategist, Danielle brings strategic marketing principles she learned from her previous roles at Procter & Gamble and PepsiCo into the world of learning and development. Danielle is a sought-after speaker at global conferences, and her thought leadership is frequently featured in industry magazines and publications. The podcast "You in 2042: The Future of Work," hosted by Danielle, is available on all podcast platforms. Additionally, her AI+L&D Community of Practice can be found at www.beyondthesky.ca.