With the need to "break through the clutter", how can your learning videos leave your audience remembering your message? Try looking to advertising, a field that does this well. If commercials can get people to purchase items they don't need, how can you use these marketing secrets to influence learners?

In this interactive session, you'll learn what makes some ads so compelling they persuade you to buy and how to use these techniques in Learning & Development. You'll explore the strategic framework to use when creating a training video strategy, as well as the essential design considerations for video.

In this session, you will learn how to:

• Create video "hooks" that make your learning videos memorable
• Apply four key characteristics for using visuals in designing or evaluating videos
• Leverage drama to craft videos that inspire action
• Develop a strong video concept to produce engaging training videos

   

Danielle Wallace and her team at Beyond the Sky: Custom Learning specialize in truly effective learning solutions. As the chief learning strategist, Danielle brings strategic marketing principles she learned from her previous roles at Procter & Gamble and PepsiCo into the world of learning and development. Danielle is a sought-after speaker at global conferences, and her thought leadership is frequently featured in industry magazines and publications. The podcast "You in 2042: The Future of Work," hosted by Danielle, is available on all podcast platforms. Additionally, her AI+L&D Community of Practice can be found at www.beyondthesky.ca.