Changes in adult reading behaviors have real implications for designers tasked with behavior change and armed with new generative AI tools for content creation. It turns out the modern workforce tends to skim and skip rather than read deeply for comprehension and introspection. Many digital influences, from our habitual scrolling through social media to the frantic pace of all-day meetings, have trained employees to minimize diligent reading and thorough comprehension practices.

Today’s authoring tools and content-generating platforms place an emphasis on the display and dissemination of text as the main medium for instruction. With more than 52% of American adults reading at a 6th-grade level or below, text may be the last tool a designer should choose when crafting materials for performance change.

You will learn about:

• The science of reading
• The role of text in digital instruction
• Effective replacement strategies that provide better performance outcomes and achieve robust content coverage

President of Allen Interactions, Christopher brings more than 20 years of experience leading the development of cutting-edge digital products and services across education, advertising, and space. Joining Allen Interactions full-time in 2010, he has provided cross-functional support in marketing, sales, R&D, and design for custom training development, consulting, and authoring tool development with ZebraZapps.

Christopher speaks frequently on digital education, authoring technologies, instructional design, workforce development, and credentialing programs.