This series is for you if you are new to consulting or are thinking about starting your own consulting practice in the areas of training, e-learning, process improvement, or performance improvement.  

The series will explore issues like:

If I’m good at what I do, why do I need to worry about the business side of my business?
 

• Why should I find a niche?  I like doing a lot of stuff and I’m more interesting getting paid.
• Why should I worry about legal structure stuff?  I hire people for this.
• What will insurance do for me?  What’s the difference anyway?
• Contract! I didn’t sign up to be a lawyer.
• I already have a network.  Why worry about marketing channels?

This session is about finding your market niche so you stand out in the noise of established players, wannabe’s, and has-been’s. You will understand the importance of branding yourself in ways that distinguish you in the market place.

Judith Hale, Ph.D., CPT, CFT, AIM, and ibstpi Fellow is a regular speaker at Training’s conferences.  She has worked in the public and private sectors across all industries specializing in performance improvement, certification, and assessment for more than 45 years.  She is also one of the more prolific writers and well-known consultants in the field.  Her books include her newest The Performance Improvement Facilitator Playbook, the award-winning Performance-Based Certification, 2nd ED and The School Improvement Specialist Field Guide, as well as the popular Performance Consultant’s Fieldbook 2nd ED, Performance-Based Evaluation, Performance-Based Management, and Outsourcing Training and Development.
    
She guides clients on how to be good stewards in the use of AI when leveraging it to develop training, instructional tactics, tests, and performance support tools.  She offers certificates in testing, data gathering, psychometrics, and school improvement.  To learn more about the Certified Performance Improvement Facilitator, visit www.TIFPI.org