Business communicators have many choices when presenting their messages internally and externally. Slides are a prevalent means of communicating some messages, but whiteboarding is a strong technique, too, even in virtual settings. Is one approach more effective than the other? In addition to considering which modality is more effective, your audiences also have choices when attending your virtual sessions: they can watch passively or engage in activities that potentially impact their cognition and emotion even more.

In this session with Dr. Carmen Simon, a cognitive neuroscientist, you’ll discover the optimal combinations of presentation techniques that will serve your audience best.

Specifically, you’ll learn what happens in the brain when your audiences:

• Watch slides vs. whiteboard presentations delivered on a physical board
• View an electronic version of a whiteboard vs. slides
• Watch passively vs. completing a task
• Combine sophisticated slides with whiteboard-like elements, such as simple lines and shapes

Dr. Carmen Simon is a cognitive neuroscientist, Chief Science Officer at Corporate Visions, and founder of Enhancive, an agency that helps customers create memorable communication based on how the brain works. Her most popular books on customers’ attention and memory are called Impossible to Ignore and Made You Look.

Dr. Simon also teaches several courses at Stanford University on how to create messages on memory and decision science. After all, what’s the use of memory if people do nothing with it?