Being memorable is critical in business because your audiences make decisions in your favor based on what they remember, not on what they forget. Unfortunately, in business contexts, people are more forgettable than they are memorable. Using EEG (electroencephalogram) technology, we can detect what happens in the brain when it's exposed to a business presentation, and during studies we conduct monthly with corporate teams, we observe that people retain less than 10% of business content after 48 hours.

Join this session to learn what it takes to keep your audiences’ brains engaged and likely to recall. Specifically, you will learn:

• The reasons why it is hard for audiences to remember business content
• The habits that lead to forgettable content and how to avoid them
• The latest neuroscience insights and practical guidelines on how the business brain processes information and remembers it

 

Dr. Carmen Simon is a cognitive neuroscientist, Chief Science Officer at Corporate Visions, and founder of Enhancive, an agency that helps customers create memorable communication based on how the brain works. Her most popular books on customers’ attention and memory are called Impossible to Ignore and Made You Look.

Dr. Simon also teaches several courses at Stanford University on how to create messages on memory and decision science. After all, what’s the use of memory if people do nothing with it?