Communicating effectively with your audiences is not just an advantage—it’s an absolute necessity. But how do you ensure your content isn’t just another fleeting message in the crowd? How can you craft content that captures attention and motivates action and behavior change?

In this session, you'll learn results from Dr. Simon’s recent neuroscience research that uncovers practical guidelines to capture and sustain your audiences’ attention. You'll dig into the scientific principles that convince people to look and learn.

You'll walk away with practical guidelines that offer you:

• A roadmap to creating content that attracts attention and impacts results
• Ways to make your content memorable because it scientifically attracts attention and also sustains it across time
• Guidance that empowers you to connect and convince your learners to achieve learning goals.

Dr. Carmen Simon is a cognitive neuroscientist, Chief Science Officer at Corporate Visions, and founder of Enhancive, an agency that helps customers create memorable communication based on how the brain works. Her most popular books on customers’ attention and memory are called Impossible to Ignore and Made You Look.

Dr. Simon also teaches several courses at Stanford University on how to create messages on memory and decision science. After all, what’s the use of memory if people do nothing with it?