In our role as a trainer or designers, you can influence your audience’s behavior with words, pictures, or a combination. But how do you know that the words and images you select are indeed influential?

In this session, Dr. Carmen Simon, a cognitive neuroscientist, shares tactical guidelines based on her neuroscience research. The research examines existing communication habits and reveals practical answers to relevant questions, such as:

• If you use the most current business jargon, does your message come across as smart and sophisticated or empty and insincere?
• What type of emotional words are most effective for persuasion, and how much emotional language is necessary to influence others?
• Is it worthwhile to share original images in your business presentations, or does the brain find comfort in the cliché?
• If you use one consistent theme across your business messages, does it make your communication coherent or boring?

Dr. Carmen Simon is a cognitive neuroscientist and the founder of Enhancive, an agency that helps organizations use neuroscience to create content that impacts customers’ memory and decisions. Her most popular books on attention and memory are Impossible to Ignore and Made You Look.

You can access some of her practical guidelines at memorable.locals.com.