When writing sales presentations, we’re normally worried about the competition. Where do we have the edge? But more sales opportunities are lost to the status quo than competitors. Why? And what can you do about it?

Join this masterclass to find out how to tailor your sales messaging to different types of buyers, to cajole buyers into action, and to beat the status quo. Some buyers are genuinely happy with how things are, and unless you can persuade them that they have problems they aren’t aware of, they won’t change. But others know they have a problem, and still won’t change.

You see, buyers don’t normally lose their jobs for doing nothing. But they can lose their jobs for choosing the wrong vendor and making things worse. So how can you adapt your sales presentations to deal with buyers who know they should change, but are scared to make the wrong move? Trying to persuade them they really need to change will just frighten them even more.

Join this masterclass to find out how to tailor your sales messaging to different types of buyers, to cajole buyers into action, and to beat the status quo.
 

Richard is a Director at BrightCarbon, the specialist presentation agency. He has helped to write and create thousands of presentations and coached hundreds of teams to present more effectively using visuals, diagrams, and animated sequences that explain and reinforce the key points. He’s passionate about improving the way that people present and believes that anyone can deliver a great presentation if given the right techniques and a bit of practice.