In the spirit of the upcoming July 4th celebration of independence, this presentation shares a learners’ declaration of rights. Learning must deliver organizational objectives. That’s why the program exists. But despite the logic behind those objectives, learners often need something different: emotional connection to the content.

Master showman and communicator Walt Disney knew how to engage those emotional connections. He once said, “The gap between entertainment and educational represents an old and untenable viewpoint.” And he proved it too. The programs Disney developed, for the public and internally for Disney employees, were informative and moving. When entertainment and learning are aligned Disney style, the results are magical: participants pay attention, they absorb information, they change behavior.

In this insightful presentation, explore the ways in which Walt’s engagement strategies meet learner need. Join us and celebrate the learners’ declaration of rights.

Participants in this program will …

• Define the connection between advertising, entertainment and effective learning
• Discover the three learner expectations that are often not addressed in learning programs
• Examine a rapid ISD model that incorporates both logic and emotion for superior results
• Identify the strategies Walt Disney uses to draw people into an experience
• Explore specific Disney inspired tactics to capture attention and maintain learner focus

Lenn Millbower, the Mouse Man™ and former Disney training leader and entertainment expert is the author of The Santa System: Ten Leader Lessons from the North Pole. In that analogy case study of Santa’s North Pole workshop, Lenn shares Santa’s methods for creating an extraordinary organization. At the North Pole, Lenn discovered a workshop driven by emotional purpose, outstanding leadership, and a continuous improvement focus. He also learned some fun facts, including the real story of Santa, Mrs. Claus, and Rudolph the Red Nosed Reindeer. Learn Santa’s secrets and you’ll love your success.