The Art and Science of Sales: How to Close More Business by Having the Right Conversation


Chair, Founder, and Author, fassforward Consulting Group
Webinar Recording Details
  • Date and Time
    Tue, Jun 18, 2024 at 12PM Pacific / 3PM Eastern
  • Duration
    1 Hour
  • Cost
    $0 (Free)
  • Want Access?
    Register to view the recording.


Selling is the fuel that drives our business growth. It's both an art and a science.

On the art side, it requires:
  • finesse
  • being nuanced
  • empathy
  • deep listening skills

On the science side, it requires:
  • method
  • rigor
  • knowledge
  • subject matter expertise
  • business acumen

So how do you find the perfect balance between the two to achieve your business's sales goals?

Using methods from my latest book, The Leadership Conversation, we’ll explore how to close more business by having the right conversation.

Learn how to uncover your customers' unmet needs, how to reframe a conversation, and move them to action to ultimately change minds, change hearts, and change the conversation. 

About Rose Fass

Rose is the Chair and Founder of fassforward Consulting Group. Rose has a unique gift to come into the messy middle of a change agenda, and quickly put in place effective strategies and a few well-focused actions to reach desired outcomes. She is a natural facilitator who can connect with all types of individuals at all levels of an organization from the C-suite to people closest to the work.

Rose has over 40+ years of experience in technology and consumer-based industries. During her career, Rose has opened new businesses in the United States, been a general manager with full P&L responsibility, and led major corporate transformations. As the Chief Transformation Officer at Xerox, Rose led the transition to the global industry and solutions business, — integrating acquisitions, diverse cultures and operating units, to develop and execute the enterprise strategy. Rose Joined the Gartner Group in 2000 and established the Center for Business Transformation, a center of excellence aimed at transforming their business model from analog to digital. 

A dynamic speaker, Rose is frequently invited to speak at private and public sector events. Rose is recognized as Great Companies' 2024 International Entrepreneur Award Winner. She is featured in Fortune’s Most Powerful Women of 2022 and in Entrepreneur 100 Women of Influence in Westchester. Her firm has been awarded the Inc. 500/5000 for multiple consecutive years. She has been a guest on several leading podcasts, is quoted in several best-selling business books, and is the author of The Chocolate Conversation: Lead Bittersweet Change, Transform your Business, and her most recent book The Leadership Conversation: Make Bold Change, One Conversation At A Time.

Rose loves music, singing the blues, and hanging out with artistic quirky types.

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