How well do your customers know your product? It’s not the typical measure of CX, but with products growing more complex, product knowledge has become an essential component of brand loyalty. Moving the needle on that KPI lies in learning. Join Adobe’s Dr. Allen Partridge and guest speakers, Forrester VP and Principal Analyst Katy Tynan and Forrester Consultant, APAC Consulting, Zhi Tao Ng to learn more about the power of learning to drive lasting relationships.
 
In this webinar you will learn:

1. Why customer education matters?
2. Who is leading customer education programs?
3. How to drive better results with your customer learning program

Allen Partridge, Ph.D., is the Director of Digital Learning Evangelism at Adobe Digital Learning Solutions and has 20 years of experience in e-learning, education, games, and multimedia development. He has researched and reported on authentic educational solutions for audiences around the world for the past decade. Allen is recognized for his many online video tutorials and e-seminars, which are a mainstay for e-learning developers and trainers learning to create effective online educational materials.

Katy works at the intersection of people and technology. With a strong focus on leadership and organizational development, Katy supports CIOs, CMOs, and chief human resources officers in their work to optimize customer experience through a highly engaged, inclusive workforce.

The author of numerous books and publications, Katy has deep expertise in the practice of leadership at all levels of the organization. Katy helps Forrester clients build a science-based approach to delivering industry-leading employee experience.

Zhi Tao is a consultant within Forrester’s Asia Pacific Consulting practice and advises clients on their corporate strategy. He leads and delivers B2B custom research, customer experience strategy engagements, and financial business cases, and he supports his clients’ demand generation as a guest speaker in webinars.