Have you ever noticed a gap between what people say they will do and what they actually do after you talk to them? Lack of action and follow-through have negative consequences for the customer journey and business outcomes.

Using neuroscience, Carmen Simon - Chief Science Officer for Corporate Visions - provides a unique approach to influencing and inspiring others to take action. During this interactive session, you learn how to:

• Connect three pathways to influencing others’ brains and understand how to approach people’s resistance to change
• Identify what your audiences’ brains find rewarding and appeal to these motivational drivers in your communication
• Use heuristics (mental shortcuts) to effortlessly influence your audiences’ actions in an effortless way

Carmen offers a groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore―using the latest in brain science. 

Dr. Carmen Simon is a cognitive neuroscientist, Chief Science Officer at Corporate Visions, and founder of Enhancive, an agency that helps customers create memorable communication based on how the brain works. Her most popular books on customers’ attention and memory are called Impossible to Ignore and Made You Look.

Dr. Simon also teaches several courses at Stanford University on how to create messages on memory and decision science. After all, what’s the use of memory if people do nothing with it?