The Business Side of a Successful Performance Consulting Practice Session 6:
Building a Marketing and Sales Channel


Judith hale
President, Hale Associates
Webinar Recording Details



This series is for you if you are new to consulting or are thinking about starting your own consulting practice in the areas of training, e-learning, process improvement, or performance improvement.
The series will explore issues like:

  • If I’m good at what I do, why do I need to worry about the business side of my business?
  • Why should I find a niche?  I like doing a lot of stuff and I’m more interesting getting paid
  • Why should I worry about legal structure stuff?  I hire people for this
  • What will insurance do for me?  What’s the difference anyway?
  • Contract! I didn’t sign up to be a lawyer
  • I already have a network.  Why worry about marketing channels?

This session is about how to find clients and help clients find you. You will understand how to identify, develop, and use channels to help you be sustainable in difficult times.

About Judith Hale, Ph.D.

Judith serves on the Illinois Occupational Skills Standards Credentialing Council. She is a past-president of the International Society of Performance and Improvement (ISPI) and was awarded "Outstanding Member of the Year" in 1987. She has been a member of the American Society for Training and Development (ASTD) for many years and was nominated for ASTD's Gordon Bliss Award in 1995. She was president of the International Board of Standards for Performance and Instruction (ibstpi) and has served as president of the Chicago Chapter of the Industrial Relations Research Association (IRRA). She was a commercial arbitrator with the American Arbitration Association.

Judy taught graduate courses in management for 14 years for the Insurance School of Chicago and received the school's "Outstanding Educator" award in 1986. Her firm is an affiliate member of the National Organization for Competency Assurance (NOCA). Judith speaks regularly at international and national conferences on subjects related to implementation, evaluation, needs assessment, certification, and performance improvement.

Panel newest members
Digital Sponsors