The Business Side of a Successful Performance Consulting Practice Session 6:
Building a Marketing and Sales Channel
Speaker

CEO, Center for International Credentials and President of Hale Associates
Webinar Recording Details
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Category
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Date and TimeWed, Jan 14, 2015 at 10AM Pacific / 1PM Eastern
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Cost$0 (Free)
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Handouts
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Description
This series is for you if you are new to consulting or are thinking about starting your own consulting practice in the areas of training, e-learning, process improvement, or performance improvement.
The series will explore issues like:
This session is about how to find clients and help clients find you. You will understand how to identify, develop, and use channels to help you be sustainable in difficult times.
The series will explore issues like:
- If I’m good at what I do, why do I need to worry about the business side of my business?
- Why should I find a niche? I like doing a lot of stuff and I’m more interesting getting paid
- Why should I worry about legal structure stuff? I hire people for this
- What will insurance do for me? What’s the difference anyway?
- Contract! I didn’t sign up to be a lawyer
- I already have a network. Why worry about marketing channels?
This session is about how to find clients and help clients find you. You will understand how to identify, develop, and use channels to help you be sustainable in difficult times.
About Judith Hale, Ph.D.
Judith Hale, Ph.D., CPT, CFT, AIM, and ibstpi Fellow is a regular speaker at Training’s conferences. She has worked in the public and private sectors across all industries specializing in performance improvement, certification, and assessment for more than 45 years. She is also one of the more prolific writers and well-known consultants in the field. Her books include her newest The Performance Improvement Facilitator Playbook, the award-winning Performance-Based Certification, 2nd ED and The School Improvement Specialist Field Guide, as well as the popular Performance Consultant’s Fieldbook 2nd ED, Performance-Based Evaluation, Performance-Based Management, and Outsourcing Training and Development.
She guides clients on how to be good stewards in the use of AI when leveraging it to develop training, instructional tactics, tests, and performance support tools. She offers certificates in testing, data gathering, psychometrics, and school improvement. To learn more about the Certified Performance Improvement Facilitator, visit www.TIFPI.org
She guides clients on how to be good stewards in the use of AI when leveraging it to develop training, instructional tactics, tests, and performance support tools. She offers certificates in testing, data gathering, psychometrics, and school improvement. To learn more about the Certified Performance Improvement Facilitator, visit www.TIFPI.org