A 2020 Southern New Hampshire University study found that sales training can deliver a 353% return on investment. This study has been cited numerous times by others who want a quick data point to make the case for investing in sales training. Sadly, these citations lack context, process, or standards, leaving some readers questioning the reliability of the data. So, how do you demonstrate the ROI of sales training in a credible, reliable way? What does ROI mean, and what doesn't it mean? Finally, while there is little you can do to prevent others from taking your ROI out of context, how can you report ROI in such a way that the audience that matters knows the complete story?

This session will describe how you can demonstrate the ROI in sales training. It will feature an ROI study on a sales training program that delivered business value.

Patti P. Phillips, Ph.D., CEO of ROI Institute, is a driving force in the global adoption of the ROI Methodology® and using measurement and evaluation to drive organizational change. Her work as an educator, researcher, consultant, and coach supports practitioners as they change their approach to defining and achieving success while improving future results, ultimately adding value to their work, organization, and community. Her work spans the private sector, public sector, nonprofit, and nongovernmental organizations.

Patti serves as vice chair of the Board of Trustees of the United Nations Institute for Training and Research (UNITAR) and faculty of the UN System Staff College in Turin, Italy; chair of the Institute for Corporate Productivity (i4cp) People Analytics Board; Senior Advisor, Human Capital, The Conference Board; board member of the International Federation for Training and Development Organizations (IFTDO); and is an Association for Talent Development (ATD) Certification Institute Fellow. She, along with her husband and business partner, Jack J. Phillips, is the recipient of the 2022 ATD Thought Leader Award, named among the top fifty coaches globally by the Thinkers50 organization, and named a finalist for the Marshall Goldsmith Distinguished Achievement Award for Coaching. 

Patti has authored and edited over 100 books, including Show the Value of What You Do: Measuring and Achieving Success in Any Endeavor (Berrett-Koehler Publishers, September 2022).