Webinar Recording Details
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Date and TimeWed, Aug 23, 2023 at 11AM Pacific / 2PM Eastern
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Duration1 Hour
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Cost$0 (Free)
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Description
A 2020 Southern New Hampshire University study found that sales training can deliver a 353% return on investment. This study has been cited numerous times by others who want a quick data point to make the case for investing in sales training. Sadly, these citations lack context, process, or standards, leaving some readers questioning the reliability of the data. So, how do you demonstrate the ROI of sales training in a credible, reliable way? What does ROI mean, and what doesn't it mean? Finally, while there is little you can do to prevent others from taking your ROI out of context, how can you report ROI in such a way that the audience that matters knows the complete story?
This session will describe how you can demonstrate the ROI in sales training. It will feature an ROI study on a sales training program that delivered business value.
This session will describe how you can demonstrate the ROI in sales training. It will feature an ROI study on a sales training program that delivered business value.
About Patti Phillips, Ph.D.
Patti P. Phillips, Ph.D., is the co-founder and CEO of ROI Institute, Inc., a US-based consulting firm that serves for-profit, not-for-profit, government, and non-governmental organizations in 70 countries as they build capability in measurement, evaluation, and human capital analytics using the ROI Methodology®. An internationally recognized leader in measurement and analytics, her expertise is documented in more than 50 published books and business journals.
Patti, along with her business partner and husband, Jack Phillips, received the 2024 Thought Leader Award from the Association of Learning Providers. They also received the 2022 Association for Talent Development Thought Leader Award and the 2019 Center for Talent Reporting Distinguished Contributor Award. In 2019, she was named among the top 50 coaches globally by the Thinkers50 organization and named a finalist for the Marshall Goldsmith Distinguished Achievement Award for Coaching. Patti serves as the vice chair and finance committee member of the United Nations Institute of Training and Research board of trustees; co-chair of the Institute for Corporate Productivity People Analytics Board; Senior Adviser for The Conference Board; Chair-elect of the International Federation of Training and Development Organizations, and board member of the International Society for Performance Improvement.
Patti, along with her business partner and husband, Jack Phillips, received the 2024 Thought Leader Award from the Association of Learning Providers. They also received the 2022 Association for Talent Development Thought Leader Award and the 2019 Center for Talent Reporting Distinguished Contributor Award. In 2019, she was named among the top 50 coaches globally by the Thinkers50 organization and named a finalist for the Marshall Goldsmith Distinguished Achievement Award for Coaching. Patti serves as the vice chair and finance committee member of the United Nations Institute of Training and Research board of trustees; co-chair of the Institute for Corporate Productivity People Analytics Board; Senior Adviser for The Conference Board; Chair-elect of the International Federation of Training and Development Organizations, and board member of the International Society for Performance Improvement.