How to Convert SMEs (Subject Matter Experts) Into Believers of Shorter, Faster and Engaging Lessons


Ray 300 300 zoom
Architect of, Chief Learning Officer of Vignettes Learning
Webinar Recording Details



How often do you hear trainers, designers and elearning developers complain about their SMEs?

"If only these SMEs will allow me to.. (fill in the blank)!" - is a common complaint.

As learning professionals - designers, trainers, writers and leaders - we are so far fetched from the source of the content. SMEs often hand us down long PowerPoint slides with the marching order "TRAIN THE LEARNERS ON ALL CONTENT."

This is most frustrating for many of us.

"Sometimes I feel it is demeaning for our profession to simply shove down the learners' throats what SMES force us to do" - complains a designer.

The challenge however, is that we too, may not have strived to propose alternatives to SMEs. So, these SMEs continue to do what they have learned for generations.

In this webinar, you will gain insight into applying two turnaround techniques: The Reductionist Approach and The Business Sense Discovery Process. These techniques help reduce the quantity of content and focus the lessons on immediate business concerns.

Topics to cover:
  • Why do SMEs say "All Content Are Important"?
  • What is the Reductionist Approach and how does it help the turnaround of SMEs?
  • What is The Business Sense Discovery Process and how does it refocus SMEs on what matters in the business?
  • How do you set up the interviews and planning with SMEs that will raise acceptance of your reductionist design and business sense focus?
Attend the webinar and obtain the template flow for the Reductionist Approach and The Business Sense Discovery Process.

Obtain the opportunity to participate in an advance online learning community to learn case studies and preview other resources and lessons.

About Ray Jimenez, Ph.D.

Ray Jimenez, Ph.D., spent 15 years with Coopers & Lybrand in the areas of management consulting and implementation of learning technology solutions. As a management consultant, Ray has worked with various experts from different domains and industries. Over the past few years Ray has been dedicated to the development and creation of Ray is the author of Microlearning for Disruptive Results (soon to be released), Microlearning Impacts Report, 3-Minutes eLearning, Scenario-Based Learning, Do-It-Yourself eLearning, Story Impacts Learning and Performance eBook and Story-Based eLearning Design.

Ray has worked with American Bankers Association, Neiman Marcus, the U.S. Air Force, NASA, Blue Cross, Goodwill Industries, Pixar Studios, Edison Missing Group, Dendreon, Netafim, Progressive Insurance, Bridgepoint Education and California Institute of Technology, to name a few. He is the Chief Learning Officer of and architect of He has taught at the University of California, Irvine; University of Texas Southwest Medical Center, Dallas; Assumption University, Bangkok and Open Learning University, Hong Kong. He is a sought-after expert and workshop facilitator for Training Magazine, eLearning Guild and ATD Conferences.

Workshop participants describe Ray as “fun,” “engaging,” “technically savvy,” “provocative,” “inspiring,” and “has depth and experience in Story-based eLearning Design.”

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