The Four Languages of Selling


Tony parinello bio shot smaller
Wall Street Journal Best-Selling Author; Think and Sell Like a CEO and creator of Selling to VITO, the Very Important Top Officer
Webinar Recording Details
  • Date and Time
    Wed, Oct 11, 2023 at 9AM Pacific / 12PM Eastern
  • Duration
    1 Hour
  • Cost
    $0 (Free)
  • Want Access?
    Register to view the recording.


Back by popular demand! Our special guest; Tony Parinello, author and creator of Selling to VITO, the Very Important Top Officer! Tony, is a Wall Street Journal best-selling author who has personally trained well over 2.5 million salespeople and the majority of the F-1000 to create bigger sales and commission checks while drastically cutting sales cycle times.

During this unique web-event Tony will teach you his proven, sustainable process to master the four languages necessary to effectively Sell to VITO and everyone else in VITO’s organization that will influence the outcome of your sale!

Before you register for this event carefully ponder the following three questions:
  1. What would happen if you could illustrate any Organization-Chart for any prospect or customer without ever asking for one...then...
  2. What would happen if you could  superimpose the names and titles of each individual you’re going to come in contact with throughout your entire sales process...then...
  3. What would happen if you could superimpose the precise language and talk-tracks necessary to capture each individual’s interest and earn their business...

Here’s exactly what would happen...
  • You would stop losing sales that you thought you were going to win
  • You would free-up every ‘stalled’ sale in your sales pipeline
  • You would shorten your sales process
  • You would most likely crush your yearly sales quota before you get halfway into your third quarter...

Special Bonus!
Register and Attend the event and you’ll receive Tony’s Selling To VITO Audio book!

About Tony Parinello

In 1995, Tony Parinello started a revolution. He created his own brand of sales training called Selling to VITO™, the Very Important Top Officer. Today, the majority of Fortune 100 and over 2.5 million salespeople in more than 30 countries create bigger deals in less time using his programs.

Tony is a Wall Street Journal best-selling author and creator of Selling Across America; the first and only AM radio talk-show dedicated to salespeople and the art of selling. He is the Marketing and Sales Expert on, a site that is visited by more than 6 million unique visitors each and every month. Tony hosted the Entrepreneur Sales and Marketing Show and was a pioneer in the early days of internet broadcasting.

Tony has written nine powerful, practical, and tactical books on the topic of selling including: Getting to VITO, Stop Cold Calling Forever, Getting the Second Appointment, Think and Sell Like a CEO, The Complete Idiot’s Guide to Dynamic Selling and his massively popular Selling to VITO™, the Very Important Top Officer which has sold over one million copies and is currently in its third edition and has been recognized as one of the top 50 sales books ever written.

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