“But I’m not in sales.” We’ve heard it before, and we’ve even said it before. But here’s the thing: You are. We all are, so we’ll address it head on to show you why the word “sales” isn’t what you think it is.

In this session, Dr. Cindy McGovern, the First Lady of Sales, discusses how to overcome the “ick factor” associated with sales. Then you’ll learn how to become an absolute rockstar when it comes to selling yourself, your ideas, and your company to help you get exactly what you want and need in your professional and personal life. It’s time to get on board the success train and fully embrace your inner salesperson.

Dr. Cindy McGovern, known as the First Lady of Sales®, is an internationally acclaimed speaker, leadership strategist, and Wall Street Journal bestselling author who helps leaders build trust, strengthen their influence, and gain buy-in. With a PhD in organizational communication and as founder and CEO of Orange Leaf Consulting and Orange Leaf Academy, Dr. Cindy has helped thousands of leaders and organizations improve communication, inspire action, and create lasting impact by redefining sales as a life skill—not just a business skill.

Author of the award-winning books Every Job Is a Sales Job, Sell Yourself, and The Permission Mission, Dr. Cindy delivers engaging, interactive presentations filled with practical strategies, relatable stories, and plenty of humor. Her mission is simple: help leaders build personal brands people trust, communicate with confidence, and stop waiting for permission to lead.