In 2023, the success of your sales team will be determined in large part by how effectively sellers use content. 

If you’re like most organizations, you have a comprehensive repository of solution briefs, case studies, videos, product guides, and more to support sellers. But creating great content is not enough. Sellers must know WHEN and HOW to use it.  Sellers need context to squeeze the most juice out of every piece of content.

In this session, we’ll reveal what brand-new research tells us about:

• Who should deliver new content to sales
• What types of contextual (agile) content should accompany sales collateral
• Why marketing must accept their inherent credibility gap and learn how to turn weakness into strength 
• The secret recipe for sales content adoption

Stop letting sales content stay on the shelf!
 

Bonus: By attending this session (or recording) you'll receive a new eBook detailing how to develop a sales content engine.

Craig is responsible for driving business expansion through Allego’s demand generation and program strategy initiatives. He is a battled-tested marketing leader with over 16 years experience, who is passionate about leveraging technology to accelerate the growth of revenue teams.

Jake Miller joined Allego after commercial launch to help establish product marketing and lead ongoing strategic use case development and commercialization efforts. Jake is passionate about sales performance and incorporates his experience as a salesperson in the commission-only high-ticket retail world into his approach for product marketing at Allego.