Surveys are key tools for evaluating training programs. Surveys are revered for their ease of use and promise of reaching many, but we must be able to craft rich, concise, and focused questions that yield useful data. For this, we must understand the cognitive processes our respondents use to answer questions with accuracy and candor.
 
With rich examples and an interactive approach, Sheila will demonstrate why we must engage in a respondent-centered and research-based survey design process to craft high quality questions. Participants will increase their understanding of how to design high quality surveys and leave with resources for further skill development.

Floyd Fowler, preeminent survey researcher, claims, “Poor [survey] question design is pervasive, and improving questions design is one of the easiest, most cost-effective steps that can be taken to improve the quality of survey data.”
 

In partnership with

Sheila B. Robinson, Ed.D., Custom Professional Learning, LLC, is a speaker, educator, and consultant with a passion for the science of teaching and learning, presentations, and asking questions. Through her talks, professional development workshops and university courses, Sheila teaches people how to make the most of professional learning and how to ask good questions, along with program evaluation, survey design, data visualization, audience engagement, and presentation design.
  
Sheila is author of Designing Quality Survey Questions, a text focused on a respondent-centered and research-based survey design process that focuses on how we ask questions of our respondents, and Professional Development Program Evaluation for the Win: How to Sleep Well at Night Knowing Your Professional Learning Is Effective, a free ebook on training program evaluation.

Sheila is a Certified Presentation Specialist (CPS)™, Vice President of the Presentation Guild, and Senior Design and Facilitation Consultant with Evergreen Data.