Power And Pitfalls Of Persona-Based Presentations


Ken molay smile 500x500
President and Founder, Webinar Success
Webinar Recording Details
  • Date and Time
    Thu, Sep 15, 2022 at 9AM Pacific / 12PM Eastern
  • Duration
    1 Hour
  • Cost
    $0 (Free)
  • Want Access?
    Register to view the recording.


Persona-based marketing has been used for decades to help craft targeted promotions and messages that appeal to prospects. Personas have a role in sales and marketing webinars as well, but they are often misused, resulting in diminished effectiveness and persuasiveness of your message.

Join president of Webinar Success, Ken Molay, for a look at the proper use of personas in planning, producing, and delivering sales and marketing webinars. This free one-hour online session includes time to answer your questions “live and on the air.”

You will have a chance to improve your understanding of:
  • What personas are and how to define them
  • How to use personas to craft your message and create key value propositions
  • Ways to incorporate personas when structuring a presentation
  • The biggest mistake made in persona-based demos

This session is most appropriate for business sales and marketing professionals who create and deliver webinars to prospects.

About Ken Molay

Ken Molay is president and founder of Webinar Success, a consulting firm that assists companies in producing and delivering effective and compelling web seminars. Ken combines a technical background with experience in corporate marketing and public presentations. He is a prolific blogger on the subject of web conferencing and its applications, and has been quoted in the Wall Street Journal and industry publications. He is a frequent public speaker on the topic of more effective webinars.

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