Sales as a function is changing. In a recent report by Gartner, 80% of all B2B sales transactions are predicted to happen over digital channels by 2025. Moreover, 20% of B2B companies will see revenue coming from multi-experience sales channels. Consequently, sales effectiveness is emerging as a top priority across organizations worldwide, following market share capture.

Training often acts as a lever that elevates sales teams from good to great, thereby increasing revenue garnering opportunities. However, training sales teams effectively is easier said than done, as every individual operates at varied maturity levels and often requires personalized learning experiences.

Join Jamal Watkins, Learning Evangelist at Adobe, as he explores learning experiences that can accelerate sales training effectiveness.

What we will discuss:

• How is sales changing as a function and who owns sales training in organizations?
• How to use technology and automation to train sales teams at scale?
• How to measure the effectiveness of sales training?

Jamal has had an extensive career as a Learning & Development practitioner and leader for approximately 25 years. During this time, Jamal has become adept at influencing business processes by driving business results through the use of blended-learning and human capital management. His professional journey continues to lead to opportunities to partner with key stakeholders that influence employees/customers toward achieving business goals. His professional passion continues to blend learning/talent principles with enabling technologies.

Jamal’s previous work experiences include industries such as telecommunications, healthcare, educational publishing, and software technologies. These enriched experiences have allowed him an opportunity gain a comprehensive and first-hand perspective of how learning technologies help to move the business forward.