Add Muscle to Your Level 1 Evaluations with Predictive Questions


founder and CEO, Phillips Associates
Webinar Recording Details
  • Date and Time
    Thu, Jun 09, 2022 at 12PM Pacific / 3PM Eastern
  • Duration
    1 Hour
  • Cost
    $0 (Free)
  • Want Access?
    Register to view the recording.


Have you ever wondered if conducting Level 1 evaluations are worth the effort? Or if you should stop using them altogether? If you’ve had these thoughts, you’re not alone. According to a 2019 Association for Talent Development (ATD) research study, 83% of organizations evaluate some learning programs at Level 1. Yet, only 35% view the data they collect as having either high or very high value.

So, is there something you can do to start getting more valuable results from your Level 1 evaluations? The answer is a resounding "Yes!" Start by including predictive questions in your Level 1s. Predictive questions forecast the results a learning program is likely to achieve. They also begin to answer the question business executives and L&D professionals both want to be answered: "Is this program delivering value?". These predictions aren't proof that specific program outcomes are inevitable but rather a forecast that certain results are likely.

In this highly informative, thought-provoking session, participants will learn how to create three predictive measures: a Level 2 learning gain score predictive metric, a Level 3 training transfer predictive metric, and a Level 4 business results predictive metric.

After attending this session, participants will be able to:
  • Use facts from a recent research study to benchmark your use of Level 1 evaluations
  • Create predictive questions to include in a Level 1 evaluation that enable you to forecast participant learning (Level 2), training transfer (Level 3), and improved business results (Level 4)
  • Calculate three predictive metrics: a learning gain score, a training transfer likelihood score, and an improved business results likelihood score

About Ken Phillips, CPTD

Ken delivers all programs and workshops in his signature style: professional, engaging, and approachable. Ken is the founder and CEO of Phillips Associates and the creator and chief architect of the Predictive Learning Analytics™ (PLA) learning evaluation methodology. He has more than 30 years of experience designing learning instruments and assessments. Ken also is the author of more than a dozen published learning instruments. Ken regularly speaks to Association for Talent Development (ATD) groups, university classes, and corporate L&D groups. Since 2008, he has spoken at the annual ATD International Conference and Expo on topics related to measurement and evaluation of learning.

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