Walt Disney liked to proclaim, “It all started with a mouse.” Although it is true that Mickey Mouse was Disney’s breakthrough, it actually started with the people who made the mouse. The Disney philosophy, likewise, doesn’t start with customers. It starts with motivated castomers™. The Disney formula is simple: Great leaders deliver satisfying employee experiences; motivated employees deliver satisfying customer experiences; satisfied customers become loyal and spend more money; profits increase.

Learn a Walt Disney World inspired four-step model you and your leaders can apply to motivate your organization’s employees for higher customer satisfaction and greater profits.
 
By attending this session, you will …

• Examine a prioritization filter you can apply so that front line employees can make immediate decisions without requiring management permission
• Explore strategies to generate employee support for decisions that will negatively affect them
• Identify additional recognition, rewards and perks you can use to celebrate individual and team efforts
• Identify the components of an effective leadership expectations system

Lenn Millbower, the Mouse Man™ and former Disney training leader and entertainment expert is the author of The Santa System: Ten Leader Lessons from the North Pole. In that analogy case study of Santa’s North Pole workshop, Lenn shares Santa’s methods for creating an extraordinary organization. At the North Pole, Lenn discovered a workshop driven by emotional purpose, outstanding leadership, and a continuous improvement focus. He also learned some fun facts, including the real story of Santa, Mrs. Claus, and Rudolph the Red Nosed Reindeer. Learn Santa’s secrets and you’ll love your success.